Apple Working to Add AI Search Options to Safari

Quick Summary:

Apple's senior vice president of services Eddy Cue today disclosed that Apple is "actively looking at" reshaping Safari around AI search as part of testimony in the lawsuit against Google from the U.S.Justice Department.

Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports.

He said that AI services need to improve their search indexes, but, even if this does not happen quickly, users are still likely to switch rapidly because they have other compelling features that are "so much better".

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Article Details

Author / Journalist: Hartley Charlton

Category: Technology

Markets: United States

Topics: Perplexity Bloomberg Featured Mark Gurman Safari Eddy Cue

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-07 @ 08:41:57 (1 days ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 1074 words

Reading Time: 6 minutes read

Sentences: 75 lines

Sentence Length: 15 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © MacRumors

News ID: 28473625

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