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Snapchat's My AI, Once Controversial, Sees 55% Year-Over-Year Growth In Daily Active Users: CEO Evan Spiegel Says, 'Augmented Reality Is The Ideal Interface'

Benzinga LogoBenzinga2w ago

Snapchat's My AI, Once Controversial, Sees 55% Year-Over-Year Growth In Daily Active Users: CEO Evan Spiegel Says, 'Augmented Reality Is The Ideal Interface' - Benzinga

Quick Summary:

What Happened: On Tuesday, during Snap's first-quarter 2025 earnings call, CEO Evan Spiegel highlighted how the feature's improvements, such as enhanced multimodal capabilities, have fueled its growing popularity.“These improvements in My AI responsiveness resulted in an increase of more than 55% year-over-year in the number of My AI daily active users in the U.S,” he said.

Snap Inc.'s (NYSE:SNAP) My AI, which faced significant backlash upon its launch, has now experienced a surge in daily active users, growing 55% year-over-year in the U.S.

In the long term, Snap is heavily investing in ...

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Snapchat's My AI, Once Controversial, Sees 55% Year-Over-Year Growth In Daily Active Users: CEO Evan Spiegel Says, 'Augmented Reality Is The Ideal Interface' - Benzinga (Picture 1)

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Article Details

Author / Journalist: Ananya Gairola

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-30 @ 07:20:09 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 562 words

Reading Time: 4 minutes read

Sentences: 20 lines

Sentence Length: 29 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 28295513

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Main Topics: Technology

Official Website: benzinga.com

Update Frequency: 8 posts per day

Year Established: 2010

Headquarters: United States

News Last Updated: 11 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #53

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